I'm a big Twitter fan. You can follow me at twitter.com/24thstate. And I dig the #TCOT folks and what they're trying to do. 1500 conservatives on Twitter is a good start, but there's something wrong with RNC candidates taking the time to write personal posts on Twitter just to seem technologically cool.
I know the Obama folks thought it was cool to get messages from Obama's Blackberry (it's doubtful it was him - if it was, it was malpractice). And considering how out of touch the Beltway Conservatives and the national party is to the grassroots, it's probably a good thing they are forced to listen to us to gain credibility. Sadly, as long as it's seen as necessary to be a part of social networks to gain credibility, the Republican party will be hopelessly behind. In social media, having Facebook friends does not make you an expert. In politics, writing a blog or posting Tweets doesn't make you technologically savvy.
Erick Erickson gets it, and lays a harsh truth out on RedState.
Erick focuses too much on mythical "technologists" who can build new systems, but he gets the basics right. It's the same one I've been pointing out for some time. The Republican party needs to find marketing and technology experts who can upgrade them. David Axelrod runs a commercial firm that knows how to do this. Sure he's a sleazy astroturfer, but there's more to his work than faking out ComEdison customers.
There are technology folks out here, but it's doubtful that the RNC can hire and utilize them, for the same reason that so many of us don't give to the party. They aren't really interested in working with us. And most of us are scrambling to pay our bills right now, making sure that the economic storm doesn't sweep us under, and that's before January 20th, 2009.
Change is not going to come from inside the party. It's going to come from a group of young Turks outside the party structure who latch onto a candidate or two we can really trust (or think we can trust), and the resulting authenticity will drive all before it. That's the similarity to Obama.
Howard Dean was a flawed candidate in many ways, but his infrastructure, and the lessons learned by the online Left made a huge difference in Obama's campaign four years later. Both campaigns, like Ron Paul's, were driven by personalities. Obama built on Dean's failures, but is the Republican party building on what Ron Paul built? Of course not. They see him as a kook. A kook who ran circles around the RNC online.
I'm not a Ron Paul supporter, though a lot of what he said is starting to make more sense. Those who supported him may have some outlying views, but something motivated them. The Republicans need to isolate that enthusiasm and figure out how to apply it to the party. Imagine a Sarah Palin candidacy powered by a Ron Paul movement. It's easy to laugh at, but how much different is it than Obama in 2007?
Power in politics is built around candidates. No amount of chair shuffling at the RNC is going to change that. Bloggers and those interested in making a difference need to find local and state candidates they can support, and use their platforms to help promote those candidates. If you try to build a separate movement, the leaders will be corrupted by the thrill of fame.
Ask the Kos Kids what that feels like. Over the next two years, thousands of people like me will have to decide what amount of time we're willing to give to the Republicans in direct conflict with our businesses and our families. As it stands, with the Republican brand tattered and unfocused, the best bet seems to be focusing on things I can impact. The job of the RNC, and the Republican establishment, is to make our impact seem meaningful. Are they up to that?
